Intellectual Property, Trade Marks, Branding, Legal Advice & Notary Public Services

Our People

Bloom-favicon ANN FEN LIM
Principal \ Notary Public, LLM (IP Law) (Melb), LLB, B.IT, GDLP

Ann Fen is a dedicated and highly experienced trade marks attorney and intellectual property (IP) lawyer.

Ann Fen specialises in the full spectrum of trade mark matters (including prosecution, oppositions and removals), IP portfolio management, branding strategy and disputes.  She also has strong expertise in advising on general IP law and handling ancillary legal transactions such as assignments, licensing and IP/technology contracts.

With over 17 years of experience, Ann Fen has provided strategic guidance and legal services to clients in a variety of industries including, technology, robotics, cosmetics, pharmaceuticals, music and entertainment, health care, retail, fashion, FMCG, financial services, consumer electronics and sustainable (‘closed loop’) consumer goods.

Ann Fen has a proven track record in helping her clients protect their IP, develop effective strategies to maximize the value of their IP portfolios and navigate complex legal IP issues across a wide variety of industries.  Her dedication to her clients has earned her a reputation as a trusted IP legal advisor.

Ann Fen completed her undergraduate degree in Laws and Information Technology at the Queensland University of Technology.  She also obtained a Masters of Intellectual Property Law at the University of Melbourne.

Ann Fen is also a qualified mediator and a Notary Public in New South Wales, Australia.

Bloom-favicon Specialised Practice Areas:

  • Trade Mark Registration and Prosecution
  • Trade Mark Searching and Opinions on Registrability and Infringement
  • Trade Mark Oppositions
  • Trade Mark Removals for Non-Use and Revocation Actions
  • Trade Mark Watching and Surveillance
  • Intellectual Property Portfolio Management
  • Intellectual Property Licensing, Transfers and Assignments
  • Passing off and Related Actions
  • Copyright Law
  • Confidentiality Issues
  • Entertainment Law
  • Online Branding and Marketing

Bloom-favicon Qualifications

  • Notary Public of New South Wales
  • Solicitor of the Supreme Court of Queensland
  • Solicitor of the Supreme Court of New South Wales
  • Registered Australian Trade Mark Attorney
  • Mediator (Institute of Arbitrators and Mediators)

Bloom-favicon Professional Memberships

  • Member of the Law Society of New South Wales
  • Member of the Society of Notaries of New South Wales

Bloom-favicon Education

  • Notarial Practice Course – College of Law
  • The Practitioner’s Certificate in Mediation – Institute of Arbitrators & Mediators
  • Masters of Intellectual Property Law – University of Melbourne
  • Bachelor of Laws – Queensland University of Technology
  • Bachelor of Information Technology – Queensland University of Technology
  • Graduate Diploma in Legal Practice – Queensland University of Technology